Content Writing
Content built to get found —
by Google, by AI, and by the
person deciding whether to
hire you.
Four verticals
Not forty services. We turned down volume on purpose.
Specialist writers
Matched to your vertical, not a general pool.
Two-pass review
Every piece edited by a second person.
Bengaluru · global
Live overlap with India, US, UK, Gulf.
Section 01
WHAT WE WRITE
Four verticals.
Four different buyers.
Each one is a different buyer, a different voice, and a different reason to hire us — not a shared template with the nouns swapped. Open any vertical for its deliverables.
VERTICAL 01
GEO/AEO & SEO
For teams whose growth depends on being found — by Google and by AI answers.
This is content built to show up when someone is looking for what you sell. That now means two things: ranking on Google, and being the source an AI assistant quotes when a buyer asks it for a recommendation. We write for both at once, because the same buyer uses both in the same week.
01 SEO Blog Posts & Long-Form Articles
Articles written to answer a question your buyer actually types into Google — and to still be useful once they land. We pick topics by what people search for and what your competitors have left thin, not by what's easy to write.
02 GEO/AEO Content & Optimisation
GEO and AEO simply mean writing so that AI tools like ChatGPT and Google's AI answers can find, understand and quote you. In practice that's clear structure, direct answers near the top, and facts we can point to a source for. We also rework pages you already have so they qualify.
03 E-commerce Product & Category Copy
Product and category pages that describe what something actually is and who it suits, instead of repeating the manufacturer's blurb. Written to rank, and to remove the doubt that makes someone close the tab.
04 Landing Page & Conversion Copy
One page, one job: get the visitor to do the thing. We write the headline, the proof and the objection-handling in the order a hesitant buyer needs them, not in the order the design template suggests.
05 Brand & Product Narrative Copy
The words that explain what you do and why it matters — homepage, about page, product positioning. Useful when you can describe your product in a call but it comes out flat on the page.
VERTICAL 02
Enterprise SaaS
For B2B teams selling to committees, not impulse buyers.
When several people have to agree before anything gets bought, content stops being marketing and becomes evidence. These are the documents your champion forwards internally to win the argument for you when you're not in the room.
01 Whitepapers
A researched document that takes one problem your buyer has and examines it properly — what causes it, what the options are, what each costs. It earns trust by being genuinely useful first, not by pitching on page two.
02 Case Studies
The story of one customer: what was going wrong, what changed, and what the numbers did afterwards. We interview your customer directly, because a case study without specific figures tells a buyer the results weren't worth measuring.
03 Thought Leadership Articles
Articles published under your executives' names that take a clear position on something in your industry. Written from an actual interview with them, so it sounds like a person with an opinion rather than a committee with a content calendar.
VERTICAL 03
Founder Ghostwriting
For founders whose LinkedIn presence outperforms their marketing budget.
Your audience wants to hear from you, not from your company account. We write in your voice, from your ideas — you stay the author, we handle the drafting, the consistency and the schedule you keep meaning to stick to.
01 LinkedIn Ghostwriting (Posts + Strategy)
A regular stream of posts in your voice, plus the plan for what to talk about and when. Built from short interviews with you, so the ideas are genuinely yours and the writing sounds like you on a good day.
02 Long-Form LinkedIn Articles & Newsletters
The longer pieces that turn casual followers into an audience that expects to hear from you. Good for working through an argument that won't fit in a short post.
03 Bylined Op-Eds & Publication Pieces
Opinion pieces written for publication in industry press under your name. Higher effort, higher credibility — the kind of thing a prospect finds when they search you before a meeting.
VERTICAL 04
Agency White-Label
For agencies who need overflow capacity without a client ever knowing.
You sell the work and own the relationship. We write it, unbranded, under NDA, and never speak to your client. Useful when you've won more than your team can deliver this month, or when a client asks for something outside your bench's strengths.
01 How white-label works
The practical mechanics — how briefs come to us, how drafts come back, what turnaround looks like, and how we stay invisible to the end client.
02 What you can resell
Any deliverable from the three verticals above can be routed through white-label — blogs, whitepapers, case studies, ghostwritten posts and the rest.
03 Rates & volume commitment
Agency rates differ from direct-client rates and depend on committed monthly volume. We'll talk numbers on a call once we know your typical mix.
Section 02
HOW WE WORK
The process,
plainly.
No black box. Here's what happens between you sending a brief and a piece going live.
STEP 01
You send a brief
What you need, who it's for, and any material we should read first — your product, your competitors, your past content.
STEP 02
We research first
Category research, competitor gaps, and for GEO work, a check of what AI answer engines already cite on the topic.
STEP 03
A writer drafts
The draft goes to a writer who works in that vertical — someone who already knows the format and the buyer.
STEP 04
A second person edits
Every piece gets a review pass for accuracy, structure, and whether a stranger would actually finish reading it.
STEP 05
You review, it ships
Feedback goes back to the same writer, not a new one starting from zero.
That's the whole process. No black box, no account-manager wall.
Tell us what you need and we'll tell you which of the five steps you actually need — sometimes it's fewer.
Section 03
WORK & WRITING
Client words,
and how we think.
Judge the writing before you commit to any of it. Everything below is real work or real words — we don't publish anything we can't stand behind.
FROM THE BLOG
For the business, creating visuals that can grab targeted customers’ eyes is an important factor. In the world of modern marketing, visuals
In the highly competitive digital marketing world making standout on the search engine result pages is important for businesses to attract and
Engaging video content is an important factor to capture your target audience’s attention toward your offering. In the market, there are already
WHAT CLIENTS SAY
"[Client quote — sourced and approved in writing before it goes live.]"
[Full name]
[Role], [Company]
"[Client quote — sourced and approved in writing before it goes live.]"
[Full name]
[Role], [Company]
"[Client quote — sourced and approved in writing before it goes live.]"
[Full name]
[Role], [Company]
Section 04
QUESTIONS
Before you
reach out.
It depends on the vertical, the deliverable, and volume. A single blog post and a monthly whitepaper retainer aren’t priced the same way. We don’t publish a rate card because most B2B content pricing that looks fixed is really a starting quote in disguise. Tell us what you need on a callback and we’ll give you a real number, not a range designed to look low.
It depends on the deliverable — a blog post moves faster than a researched whitepaper. We’ll give you a specific timeline before you commit to anything, not after.
We use AI for research and first-pass structure — never for finished copy, and never unreviewed. A human writer produces every draft, and a second person edits it before it reaches you.
Yes. Ask for spec samples in your vertical on the callback, and we’ll send examples written specifically for your kind of buyer, not generic portfolio pieces.
Both — and increasingly they’re the same job. We structure content so it ranks in traditional search and so AI answer engines can extract and cite it: direct-answer openings, clear headings, and claims backed by sources we can name.
Either. Some clients start with a single whitepaper or a one-month LinkedIn ghostwriting trial. Others go straight to a retainer once they know the volume they need. We’ll tell you honestly which makes more sense for your situation.
Section 05
START HERE
Tell us what you need.
We'll tell you if we're the right fit.
No sales deck, no automated quote. A callback, a real conversation, and an honest answer either way.
STEP 01
You send one request
Name, a phone or email, and which service you're after. Thirty seconds on the form. If you're not sure which service, say so — that's a valid answer.
STEP 02
A strategist reviews it
Not an autoresponder. A real person reads what you sent, looks at your site, and works out what you actually need — which is sometimes less than you asked for.
STEP 03
We come back within a day
A call or written reply within one working day, with a clear next step and a rough shape of scope. No obligation, no drip sequence afterwards.
REQUEST A CALLBACK
Start with one conversation.
A strategist reads every submission personally — you'll hear from a real person, not an autoresponder.
